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Basic Marketing Research 4th Edition Rental

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  1. Basic Marketing Research: (4th Edition) by Naresh K. Malhotra Hardcover, 672 Pages, Published 2011: ISBN-10: 0-13-254448-2 / ISBN-13: 978-0-13-254448-1 / 481: Need it Fast? 2 day shipping options: Focusing on the interaction between marketing research decisions and marketing management decisions.
  2. This item: Basic Marketing Research (4th Edition) by Naresh K. Malhotra Hardcover $202.77 Only 1 left in stock - order soon. Ships from and sold by Half-Price Hank's Books.

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Basic Marketing Research 4th Edition Rental
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Published July 23rd 2011 by Pearson (first published February 15th 2005)
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Some of this textbook was really interesting, and some of it was about as interesting as watching paint dry. The information was relevant and that was the important part of it. I'm not sorry I've read it.
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